The planned improvements on the site — Dunder-Mifflin Infinity 2.0, release date TBD — were hilarious. Why does a paper company website need “social networking”? Because, you know, that’s what today’s paper-buying youth expect from a paper manufacturer. I find the easy mockery of business buzzwords more tedious than anything (see the current IBM ads for more on this) but The Office strikes just the right balance. The ridiculous shoe-horning of social networking on a site that has no place for it was used as a throwaway tonight, but it was spot on satire of the phenomenon.
