Toyota Conversations, Twitter and Building a Community
Called Toyota Conversations, the channel features news stories, videos and other information tweeted. It also shares tweets from Toyota’s Twitter account and its own AdTweets. Recent additions include “5 Reasons to Buy a Toyota” and “Toyota rolls out 0% financing incentive plan.”
Building an engaging community takes a lot of time, commitment and resources. Many companies fail to see this when jumping head first to using Social Media without any objective, a comprehensive policy in place and most importantly, a decent online presence. As Social Media (for Government) guy, Mike K., pointed out in his tweet, “…except they forgot to build the community BEFORE they needed it”.
I don’t know what Toyota’s strategy is from the outside. I’m just making a list of requirements in building a growing community I can count on. So why not grow the chicken first before you collect the eggs? That, my friends, should be your focus!
What does your list look like?
