The 10 Social Media Metrics Your Company Should Monitor
Monitoring data is only valuable if metrics relevant to a company are being tracked, analyzed, then applied to improving a Social Media Marketing (SMM) strategy.
- Social media leads
- Engagement duration
- Bounce rate
- Membership increase and active network size
- Activity ratio
- Conversions
- Brand mentions in social media
- Loyalty
- Virality
- Blog interaction
via socialtimes.com
