New BBC Director Mandates Journalists Use Social Media
Aggregating and curating content with attribution should become part of a BBC journalist’s assignment; and BBC’s journalists have to integrate and listen to feedback for a better understanding of how the audience is relating to the BBC brand.
Horrocks, formerly head of the BBC’s multimedia newsroom, finds clear words for it: ‘If you don’t like it, if you think that level of change or that different way of working isn’t right for me, then go and do something else, because it’s going to happen. You’re not going to be able to stop it.
via mashable.com
