Social Media Marketing: How Pepsi Got It Right
Rather than spending money on Super Bowl television ads this year, the company is spending $20 million on a social media campaign.
Jay Baer, founder of the social media strategy company Convince & Convert, said brands are realizing they need to market for the long haul. “I do think it’s a good move for Pepsi. I don’t know if every brand can pull it off,” he said.
via mashable.com
