Leona Hobbs on December 1st, 2009
Hi Heidi - While I’m not a lawyer, I would suggest that if you’re a Canadian company doing business in the U.S. and establishing material relationships with people online, you comply with the FTC Guides. While you may not expose your own business, you may expose the individuals you’re engaging in your campaign or your clients. I think it is going to be easiest for brands to adopt a disciplined approach to asking participants in campaigns to disclose and monitoring to make sure your campaign participants are complying and not making false claims.
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New FTC Guides: disclosure comes to the social media masses - Social Media Group Helps Business Navigate the Social Web.
