A brand is much more than just a logo

A brand is much more than just a logo”, says Bettina Würth, Chairwoman of the Advisory Board of the Würth Group, who has played a decisive role in further developing the Würth brand. “A brand is like a personality which you identify through the name, get to know better through the language and experience through the style and charisma.
via wuerth.com
it is always inspiring to read about how an organization’s logo evolves over the years.
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