the world according to rommel

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LOL :)

Called Toyota Conversations, the channel features news stories, videos and other information tweeted. It also shares tweets from Toyota’s Twitter account and its own AdTweets. Recent additions include “5 Reasons to Buy a Toyota” and “Toyota rolls out 0% financing incentive plan.”

Building an engaging community takes a lot of time, commitment and resources. Many companies fail to see this when jumping head first to using Social Media without any objective, a comprehensive policy in place and most importantly, a decent online presence. As Social Media (for Government) guy, Mike K., pointed out in his tweet, “…except they forgot to build the community BEFORE they needed it”.

I don’t know what Toyota’s strategy is from the outside. I’m just making a list of requirements in building a growing community I can count on. So why not grow the chicken first before you collect the eggs? That, my friends, should be your focus!

What does your list look like?

President Obama’s open government memorandum last year spurred the creation of a pilot initiative in September to enable U.S. citizens to more easily sign in to government-run websites… The Open Identity Exchange (OIX), a new organization and certification body focused on online identity management, today named Google among the first identity providers to be approved by the U.S. Government as meeting federal standards for identity assurance. This means that Google’s identity, security, and privacy specifications have been certified so that a user can register and log in at U.S. government websites using their Google account login credentials. The National Institute of Health (NIH) is the first government website ready to accept such credentials.

Looking forward to seeing this in action… in Canada.

Funny because it’s true. *sigh*

The study, published yesterday in the journal Psychology & Marketing, found that children between the ages of three and five show an “emerging ability” to use ads to judge which products will be the most “fun” and make them popular – even though they can’t read yet.

Download the full report from AdMob Mobile Metrics.